Elevate Outdoor – A Designer Experience
Offered during Winter Atlanta Market

Thursday, January 16, 2025

Designers are invited to learn and grow their knowledge of the newest category at AmericasMart Atlanta. Experience outdoor living during the Elevate Outdoor – Designer Experience on Thursday, January 16, at Winter Atlanta Market 2025. Designers are encouraged to immerse themselves in various programs and incentives tailored to diverse styles, equipping them with invaluable tools and resources to craft stunning outdoor spaces.  This captivating event will include a CEU Lunch & Learn at POLYWOOD, along with introduction of Designer Trade programs with select brands like Woodard, Ebel and more.  See the latest trends in outdoor living and take advantage of designer incentives, showroom specials and networking opportunities throughout the day.

ELEVATE OUTDOOR EVENTS:

Designers show your badge at the ICFA Member Lounge in Building 1, Floor 2 to receive a special gift from the outdoor living showrooms (while supplies last).

Membership & Mimosas – Join the Family

Building 1, Floor 4, Space 4-E-10 | 10:00-10:30 a.m.
Hosted by: Woodard Furniture

The Woodard trade program is an exclusive membership for trade professionals – interior designers, landscape designers or architects – looking to elevate their design vision and create stunning outdoor spaces for their clients. Established for trade professionals, our dedicated team is ready to support you every step of the way. Enjoy a mimosa and learn more about the program and how you can join the family.

CEU COURSE: Sustainable Performance Fabrics – From Fibers to Design

Building 1, Floor 3, Space 3-E-7 | Noon – 1:30 p.m.
Hosted by: POLYWOOD
Presented by: Richard Mann of Sunbrella

Join POLYWOOD and Sunbrella for lunch followed by an educational course that will define and characterize the qualities of performance fabric, outline the manufacturing process from start to finish, and review common testing methods. We will also explore sustainable initiatives and how performance fabric can be used in luxury and lifestyle design.

(The first 30 attendees will receive a gift and there will be two large drawings at the conclusion of the event!

Getting Published in the Social/Digital Age

LOCATION TBD | 2:00 – 3:00 p.m.
Hosted By: International Casual Furnishings Association
Presented By: Kelly Peterson

The landscape in the publishing space has changed tremendously over the past few years. In this one-hour talk, the designer audience will learn how to approach editors, influencers and content providers to have greater success in getting their projects published. Attendees will receive actionable takeaways to better their business.

They will better understand:

• Affiliate programs
• When to use an influencer vs. a content provider
• What to submit to get the best response for publication on any medium
• Specific knowledge about the pros and cons by medium
• What not to do when submitting a project
• And more…

With more than 30 years as a C-Suite sales executive, Kelly Peterson has worked with global brands to develop and deliver powerful marketing initiatives resulting in significant lifts in sales volume and ROI for her clients.

Kelly’s experience as a Group Advertising Director with the Hearst Corporation and as a consultant to national and global brands has given her the ability to identify and implement marketing programs that maximize her client’s investments. Her expertise in print, digital, social and broadcast media gives her unique cross-platform insight into the needs of marketing and sales organizations.

COCKTAILS + CASUAL

Building 1, Floors 2-6 | 4:00 – 6:00 p.m.

Close out the day by grabbing a cocktail and meeting up with your peers to stroll the floors and take advantage of the drawings and special offerings for the trade industry.

HERE ARE JUST A FEW OF THE OFFERINGS:

• Cocktails Hour at Outdura by Sattler | Floor 3: 3-D-23
• Argentinian Wine Tasting | International Home Miami Corp. | Floor 6: 6-D-23